Earth Hour Day 2014
|29 March 2014|
Earth Hour is a worldwide event that is organized by the World Wide Fund for Nature (WWF) and is held on the last Saturday of March annually, encouraging households and businesses to turn off their non-essential lights for one hour to raise awareness about the need to take action on climate change. Earth Hour started in 2007 in Sydney, Australia when 2.2 million individuals and more than 2,000 businesses turned their lights off for one hour to take a stand against climate change. Only a year later and Earth Hour had become a global sustainability movement with more than 50 million people across 35 countries/territories participating. Global landmarks such as the Sydney Harbour Bridge, CN Tower in Toronto, Golden Gate Bridge in San Francisco, and Rome’s Colosseum, all stood in darkness, as symbols of hope for a cause that grows more urgent by the hour.
The main goal of Earth Hour is to create awareness around climate change issues and “to express that individual action on a mass scale can help change our planet for the better.” and not about the specific energy reductions made during the hour being all that’s required.